This is an age, where data is available online for future use. The customer reviews for your company profile could be tag negative, but that is also clearly visible in this modern era due to internet marketing. However, we insist on the need to embrace both the positive and negative reviews for the growth of your business. You could call it the social media wave, but reviews are being generated thick and fast.
There are reasons as to why we insist that you even focus on the negative reviews aimed at your business. It just could be a case that an unhappy customer is using social sites to disparage your brand reputation online. Your online reputation management team could have just missed the review leading to greater levels of frustration within the individual. Now, just in case the frustrated customer takes the complaint to a public site, it is a god send opportunity for you to get more customers into your fold. You can address the problem there and in the process create goodwill amongst all the people right on that public page.
The reviews are a part of the reputation management, business and research done on this aspect has thrown up some interesting observations. The experts have observed that customers generally tend to trust those reviews more, where there is a mix of positive and negative feedbacks. The data says that the conversion rate for shoppers who read negative reviews is 67% more than normal customers.
The key will be to address the negative reviews in the most professional manner. You should offer a timely response to the specific negative review. Just be quick because the customer is frustrated and may take the next step. You should apologize for the experience and then look to offer solutions. The process will allow you to keep the customer into your fold and if you are lucky additional customers may just walk in. We, Hvantage Technologies Inc. offers you those require benefits to upgrade you in your sector in an effective way for a successful solution. Be with us to enjoy the expert guidance.
