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Customer is the king! How can I ensure success in eCommerce business

As a business owner, you perhaps have a lot of queries in your mind. You certainly need to optimize profit sand simultaneously train your workforce to do certain jobs. You perhaps started a business out of passion, but today the gut feeling is that you are now just a slave to administrative issues related to the business. The good news is that you are now not alone and we are ready to help out in the quest to identify and fill up the gaps.  We suggest that focus on hoshin kanri.

What is it precisely?

It is a professional method, where the stress is on aligning strategy, tactics and operational action at every level of your business. The focus is to make sure that every member in your organization is heading in the same direction. It is a Japanese term and it signifies true north. Auto giant Toyota has been implementing this strategy for the last eight decades to dominate the industry.  You need to set the targets and look for a process to reach it. The focus is on process improvement where you are continuously testing your options.

Just orient to the customer and the process is about closing the gaps:

You need to focus on the customer because he/she is paying you for the product or service. The individual is your ideal North. The customer definition and the individual needs will set the tone for your organizational metrics.  Hence, you need to prepare of your company branding or marketing based upon that. Just do this and you will feel that you are being paid better as you have filled up the gaps.

This is a guide as to how you can improve customer satisfaction and in the process boost up your eCommerce business. In fact, these are some golden rules applicable for any business.


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