Digitalization has changed the view of modern people and not only the shopping trends but also the reading trends. The figure shows that more than 6 million people get fascinated by the digital content on the various websites, mobile apps, and social media platforms. As for now everyone is using smartphones, laptops, tablets and electronic gadgets vibrantly and maintaining their digital fame all around. Here, the content plays an important part everywhere including social platforms and e-commerce. While in social media, the content helps in engaging the readers and users of them while in e-commerce it plays a crucial part in sales conversion and even in the bouncing of the users/customers.
Therefore for every e-commerce company or any organization wanting more readers and users to their website should work on creating the effective content creation. For those, we would suggest starting with the articles and blogs regularly to engage them more. Here at your content creation page, it will be good to answer their queries and providing a good strategy to perform their action completely and willingly.
To make you clear, let us tell you that creating blogs and articles is not that much easy. We mean it all lies in how do you make efforts in engaging people to your content. For this, you need to make your blogging strategy to be effective and influencing.
Tips to make your content effective
Understanding the fact that every company or an organization is not as famous as Walmart, Amazon or eBay, it becomes difficult to engage a large audience to the blog section and later to the ecommerce sales.
Let’s see what can you add to your blog to make it more effective and engaging.
1. Astonishing Introduction
It is like if the start is good then the end will good. A good start always works in binding the readers and if it goes well till the end, they would not leave you in the middle.
2. Maintain the flow
Starting with the startling intro is not sufficient but you also need to maintain the same flow, proper language, comprehensiveness till the end. Nowadays the readers, the customers are wise enough in spending their time in useful content, information, and items. At any moment, if they find the content/blog boredom, they would no longer remain with you. Therefore, your blogger should maintain the flow of engagement, right language, and specific words until he/she winds up.
3. Quality is important
Quality matters always and everywhere. The blogging is neither limited to online publishers nor it is only beneficial for the publications rather it is also fruitful for the ecommerce businesses. The ecommerce sales highly get influenced by the blogs and articles on the websites and online stores. The statistics shows that the ecommerce websites posting blogs get around 55% visitors and 81% of which turn into potential customers. But for all such conversions, you need to maintain the quality of the content you are putting ahead of the visitors. More compelling and real will have more chances of having more customers else would result into bouncing rate.
4. Infographics
Pictures talk more than words. Inserting images in between the reading section works like a magnet to pull towards you. If you are describing any product, its specifications, and working then including its images even in between the blog will be catchy. While describing any technology or talking about any invention or mobile app development process or web development, including images talking about your work will work as a proof and help in building their trust in you. Infographics will be perfect here.
5. Add Videos
Creating and adding video will leave a lasting memory for the viewers. To craft your blog with more effectiveness you can add video describing how your mobile app works or the mechanism of the product you are selling. Even if your product is not of a workable type, you can add videos of the benefits and its uses well featured in the video. The memory if injected powerfully can bring more chance to click on the hit/buy button at your products or services.
6. Include Figures and data
The users believe the statistics more than the words just spoken. Including the statistics and figures revealing the exact data and numbers of the users, your satisfied customers will bring the users closer towards you. People believe in knowing the facts and figures rather the theory or just talkative words.
Daily blogs or intermediate blogging is helpful?
The next question comes to the mind is how frequent we should blog. The ideal schedule for blogging must be 2-4 posts in a week but not more or less than that (recommended). Don’t start flooding off the content on to your customers rather give maintain the quality and give the authentic information about your work and products, if you are selling on any online store.
If you don’t have enough time and research team, then, it can be good enough to post 3-4 blogs per month but again the content should be relevant and captivating.
Conclusion
Interactive content is a key to unlock the door for customers towards your way to success. The marketing gurus say that interactive content drives conversions twice than the conventional marketing traits. So, it is time to give your content a blasting kick and make a way for more users. Don’t underestimate the power of content in e-commerce business too.
We at Hvantage Technologies help our clients in every way whether it is for web development, app development or e-commerce services. We are always here for you.